AI churns sameness.
As the world zigs into automation, we zag into crafting tech brands that speak human.

AI churns sameness.
As the world zigs into automation, we zag into crafting tech brands that speak human.

AI churns sameness.
As the world zigs into automation, we zag into crafting tech brands that speak human.

Hashmark

Powering brands
of the brave new world

Powering brands
of the brave new world

Powering brands
of the brave new world

Work

Umanitek

Umanitek

Outfit7

Outfit7

TheInfinum

TheInfinum

clout.art

clout.art

Bitstamp

Bitstamp

GlobalID

GlobalID

Ripple Labs

Ripple Labs

Services

01

Brand Therapy

Through focused conversations with founders and stakeholders, combined with research and strategic insights, Brand Therapy uncovers the vision, personality, and realities that shape authentic and distinctive brands.

02

Positioning

Positioning reveals what makes your business valuable, relevant, and impossible to replace. It creates clarity around your purpose, audience, and competitive advantage, giving every decision and message a stronger reason to exist.

03

Product Experience

Through research, strategy, information architecture, UX writing, design, prototyping, and validation, we transform complex ideas into intuitive digital experiences built for adoption.

04

Development

From websites and digital products to AI agents and custom software, we build scalable solutions that combine technical expertise, emerging technologies, and reliable execution.

05

Growth

Once the brand and product are in place, it's time for momentum. Through communications, content, optimization, production, and creator collaborations, we help businesses amplify their story and reach the right audiences.

Brand Therapy

Through focused conversations with founders and stakeholders, combined with research and strategic insights, Brand Therapy uncovers the vision, personality, and realities that shape authentic and distinctive brands.

Positioning

Positioning reveals what makes your business valuable, relevant, and impossible to replace. It creates clarity around your purpose, audience, and competitive advantage, giving every decision and message a stronger reason to exist.

Product Experience

Through research, strategy, information architecture, UX writing, design, prototyping, and validation, we transform complex ideas into intuitive digital experiences built for adoption.

Development

From websites and digital products to AI agents and custom software, we build scalable solutions that combine technical expertise, emerging technologies, and reliable execution.

Growth

Once the brand and product are in place, it's time for momentum. Through communications, content, optimization, production, and creator collaborations, we help businesses amplify their story and reach the right audiences.

Brand Therapy

Through focused conversations with founders and stakeholders, combined with research and strategic insights, Brand Therapy uncovers the vision, personality, and realities that shape authentic and distinctive brands.

Positioning

Positioning reveals what makes your business valuable, relevant, and impossible to replace. It creates clarity around your purpose, audience, and competitive advantage, giving every decision and message a stronger reason to exist.

Product Experience

Through research, strategy, information architecture, UX writing, design, prototyping, and validation, we transform complex ideas into intuitive digital experiences built for adoption.

Development

From websites and digital products to AI agents and custom software, we build scalable solutions that combine technical expertise, emerging technologies, and reliable execution.

Growth

Once the brand and product are in place, it's time for momentum. Through communications, content, optimization, production, and creator collaborations, we help businesses amplify their story and reach the right audiences.

Since 2016, Hashmark has partnered with visionaries in Web3 and tech to build brands that matter. As a decentralized team, we fuse technology's speed with hands-on expertise, deep tech insight, and solution fluency to multiply output into brands, products and communication that stick. 

Since 2016, Hashmark has partnered with visionaries in Web3 and tech to build brands that matter. As a decentralized team, we fuse technology's speed with hands-on expertise, deep tech insight, and solution fluency to multiply output into brands, products and communication that stick. 

Core team

Core team

Jure

With more than 20 years in advertising, Web3, and mobile gaming, Jure has worked with leading brands, startups, founders, and VCs to build brands, products, and stories that resonate. Today, he helps businesses navigate emerging technologies and turn innovation into lasting market value.

Jure

With more than 20 years in advertising, Web3, and mobile gaming, Jure has worked with leading brands, startups, founders, and VCs to build brands, products, and stories that resonate. Today, he helps businesses navigate emerging technologies and turn innovation into lasting market value.

Jure

With more than 20 years in advertising, Web3, and mobile gaming, Jure has worked with leading brands, startups, founders, and VCs to build brands, products, and stories that resonate. Today, he helps businesses navigate emerging technologies and turn innovation into lasting market value.

Lori

Drawing on experience across institutional environments, technology, blockchain, and digital products, she brings a unique blend of structure, communication, and product thinking. She specializes in simplifying complexity and helping teams create experiences that are clear, accessible, and user-centered.

Lori

Drawing on experience across institutional environments, technology, blockchain, and digital products, she brings a unique blend of structure, communication, and product thinking. She specializes in simplifying complexity and helping teams create experiences that are clear, accessible, and user-centered.

Lori

Drawing on experience across institutional environments, technology, blockchain, and digital products, she brings a unique blend of structure, communication, and product thinking. She specializes in simplifying complexity and helping teams create experiences that are clear, accessible, and user-centered.

Miroslav

Over a decade spent designing digital products for clients across industries and markets has given Miro a strong foundation in research, strategy, and user-centered design. His work spans product discovery, information architecture, UX/UI design, prototyping, and user validation, helping businesses transform complex ideas into intuitive and meaningful experiences.

hashmark

1,619 followers

IN PRODUCTION: Some messages age better than others. Last week in New York, we saw one of ours light up the Megaverse at PIER59 Studios, where tomorrow’s stories for some of the world’s leading brands are already being told. The technology evolved. The mission didn’t. Empowering the brands of the brave new world. Stay tuned.

hashmark

1,619 followers

BRAND CODE: Sharing the stage with Internet pioneer, Bob Metcalfe, the neuro-symbolic AI expert, Gary Marcus, SingularityNET's CEO, Ben Goertzel, experts from Google, Amazon Web Services (AWS), Microsoft, and many more at OriginTrail's #DKGcon2024 was a great honor. Representing hashmark, I spoke about the Brand Code: From distinction to collaboration. About making a difference and developing a brand toolkit that’s set up to create impact in the #tech, #web3 and #AI space, where there are usually higher obstacles for concepts, businesses, messages, and products to reach new users. Today OriginTrail is a powerhouse and, above all, an even stronger community building a verifiable Internet for AI. Congratulations Žiga Drev, Tomaz Levak, Branimir Rakic, Jurij Skornik and the whole team on the milestone and thanks for having me. Looking forward to bringing more amazing technology to the people, together.

hashmark

1,619 followers

WHO’S WHO: Hundreds of millions of fake profiles are out there, copying real people, brands, and businesses. On CNN, umanitek’s mission takes center stage, tackling industrial-scale impersonation in the age of #AI. The Guardian helps you spot them and protect your online identity, before it’s too late. 👇 Launching soon – join the waitlist: link in the comment section.

hashmark

1,619 followers

LIVE FROM NY: It's OriginTrail's DKGcon at The Knowledge Graph Conference at Cornell Tech and Microsoft Garage NY that marks the launch of umanitek Guardian agent. Our team at hashmark stands behind the amazing founders, innovators and entrepreneurs with the ultimate goal of a safe internet in the age of AI. Thanks Tomaz Levak, Žiga Drev, Branimir Rakic, Chris Rynning, Fady Mansour and many others for the trust we are building together.